Barack Obama on Cover of Rolling Stone

25 October 2012 –

Making headlines today is the fact that President Barack Obama went on the record with Rolling Stone magazine and called Mitt Romney a bullshit*er.

Does the name calling tactic work?

On 26 March 2012, PublicMind™ released an article, “Hey, Numb Nuts: Not All Names Are Equal.” Apparently “numb nuts” is the “least” acceptable name to use – so say the New Jersey voters who were polled.

According to the article, “Most New Jersey voters say that politicians should avoid name-calling and be respectful of their opponents. According to the most recent poll by Fairleigh Dickinson University’s PublicMind™, 87% say politicians should lay off the name-calling. Just 10% say it’s OK for pols to make a strong point by calling their opponent a name. But given a choice of 14 names, not all names are equal: 23% of Garden State voters say calling an opponent “dishonest” is never acceptable. And 24% say “corrupt” is never acceptable. And only 25% say “radical” is never acceptable. But half (50%) say “unpatriotic” is never allowed. Two-thirds (67%) say “fascist” is never acceptable.

Topping the “never acceptable” list are “ignoramus” (78%), “jerk” (83%) and, the winner, “numb-nuts” (84%).

According to Peter Woolley, a political scientist and director of the poll, “People really do want civility in political discourse. The problem is that civility doesn’t sell any advertising, and it doesn’t necessarily energize voters. People want a spark.”

Are there other Americans who are completely turned off by all the name-calling? Just tell us what the heck you are going to do or not going to do without all the names.